The Repulsive Campaign to Buy Tapes Online
Quite a while back, there was a famous organisation known as Writewell Invisible Tapes Pvt. Ltd. It was, as the name suggests, one of the biggest manufacturer and distributor of Alex self adhesive tapes. With such huge name and fame, the owners were the kings of the castle.
Once they launched a new, seemingly hilarious, marketing campaign to promote their adhesive tapes. However, they failed to reach their objective, eventually drawing a bad name towards the brand. Here’s an insight to the flawed campaign-
Buy tapes online and you can shut your enemy’s mouth”, was the tagline of the commercial that showed a group of kidnappers using their cello tapes. Somewhere this commercial motivated the sinful act of kidnapping, and hence, was banned soon after its release.
Further, with consistent efforts, the company – Cello Tapes Pvt. Ltd. Continued to produce quality adhesive tapes attempting to regain their original market demand.