Dark brown coloured wodden slip box covered with a brown leather from middle is a must-have desk sta..
Protect your documents from dust & scratach with these sheet protector punch pockets. Compatiabl..
Bell's nickle plated steel All Pins comes with a perfect solid head and a pointed needle. This value..
Table planner with every month's planner afixed over leather board is suitable for keeping view on m..
Having cubical design, this dual colour paper weight can help you to manage your blowing papers.
Having ergonomic design, this ligh-weighted stamp pad is ideal for making long-lasting impressions. ..
Made from 100% virgin plastic, this plastic basket can be used for organising and sorting your offic..
Having made from high quality plastic, this stylish multipurpose basket will not only organise and s..
Ideal for sorting and organising stationery, CDs, cassette tapes, cosmetics, cutlery and various oth..
With Ozone safe formula, this good quality correction pen lets you to easily correct your work with ..
Get your kids this educational world globe and help them ink knowing the entire map of the world wit..
Equip your kid's study table with this Globe which is a great leanign aid. Take your kid to an educa..
Paper weight is an essential desk stationery and when it comes to crystal paper weights, it becomes ..
Having a clear top and a white opaque bottom, this paper weight is a must have office desk stationer..
This laptop cleaning kit is a must-have accessory of your laptop bag. This kit has 1 anti-static cle..
CSR Campaign Inspiring People to Buy Stationery Items Online
One day, Vickey, an MBA fresher, went for a walk-in interview in one of the leading e-commerce websites that dealt in office desk accessories. He was specialising in Marketing and hence, applied for the Assistant Sales Executive profile. When he reached the organisation, he was asked to attempt a written test in the first Round. The question that ranked first in the written test was focused to test his selling and influencing ability, which said – “What approach you’d follow to stimulate customers to buy stationery items online
His weird and out of the box idea landed him to that post, after an instant interview. Critiqued to know what he answered to that question about office desk accessories? Here’s the revealed secret!
“To influence potential consumers to buy stationery items online, I will definitely NOT ask them to buy desk accessories online, nor will I throw any new deals or discounts on desk organiser online. The first and the best approach that I’ll adopt would be to launch a stationery donation drive, where I’ll Aware and Inspire local people to participate. While being actively involved in donating desk organiser online, I’ll keep drawing consumer’s attention to the brand and its CSR initiatives. And eventually, this will catch attention and audience through emotional marketing of our office desk accessories.”